Media that Matters conferences have been building a thriving community of practice in British Columbia, and North America, for the better part of two decades. At Hollyhock, we provide a relaxing, inspiring, peer-learning environment for content creators, enabling them to focus on deeper conversations about one another’s careers, passions, and the implications of being a media practitioner in the 21st century. Away from the pressures of our working lives, we create a third-space, where boundaries can be pushed, friendships deepened, and valuable alliances are formed. The result: a stronger, more connected, more resilient media community.

Cross-pollination among disciplines has been a cornerstone of these conferences. The wider the variety of practices, the more varied the inspiration and the more robust the ideation. Over the years, we have developed a consistent variety of approaches that unlock the collaborative potential in the room.


Sharing ideas and stories amidst a powerful landscape is an integral part of The Nature of Media. Rather than being a technological showcase, it is a showcase of creative thinking. While participants educate and inform themselves via traditional learning sessions, what sets this event apart from others is the way we process that information. We’re structured to glean the knowledge and experience of all attendees. While there are numerous seasoned professionals in attendance to act as mentors, the line between teacher and learner is horizontal, distributing leadership and voice across ages, cultures, and levels of experience.

We’ll include more specifics on our agenda as the conference approaches, on this site and via our mailing list as we determine the needs and offerings of the attendees.

The intimate size of the conferences is intentional and invaluable, as is the wild setting, away from the daily distractions of urban experience. Year after year, these elements help deepen the level of community and trust among those who attend. These strong, collaborative relationships are continuing to bear fruit in future endeavors.

Attendees gain new ideas and information; but in the end, the community, friendships, and alliances that form remain with participants long after technology, funding strategies and distribution models change.

The real deliverables, the real value, are the relationships and collaborations that strengthen the media landscape and seed innovative and meaningful projects that emerge out of and beyond the conference.