photo: Bill Weaver

In this era of divisiveness and disconnection, our creative relationships with media and technology must evolve; we need revolutionary approaches that dissolve cultural and political boundaries, promote dialogue, and heighten our awareness of a changing environment. The Nature of Media is for professional and non-professional artists and media makers who are shifting polarizing world views and creating states that inspire reflection, meaningful conversation, and deeper relationships with nature. Come to showcase, study and support innovation in narrative approaches across a broad range of platforms and methodologies.

How do new technologies dovetail into traditional storytelling models? Who are the thought leaders in this type of work? How do we support a shift in racial, gender, and power norms in the current media landscape? What are the economic models for emerging media, and can they be ported to conventional narratives? What are the distribution systems and how do we find broader audiences?  What are today’s most effective transmedia strategies? How do we promote a healthier relationship with nature and technology?

There are many angles to explore: along with new narrative aesthetics in documentary and dramatic films, emergent technologies like projection mapping, location-based storytelling, digital journalism, and virtual reality are merging with traditional forms of art. We’ll examine the commonalities between these media, the philosophies behind them, and how to apply them to our own creative endeavours.

Join us in a powerful natural landscape as we consider how, as media makers, we can positively contribute to a changing global media climate.

Come to learn, mentor, cross-pollinate, and reinvigorate — all amidst the beautiful, rejuvenating surroundings of Hollyhock, and the unceded traditional territories of the Klahoose, Tla'amin and Homalco First Nations on Cortes Island, British Columbia.

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The Media that Matters / Hollyhock team